Big 12 football programs ranked by projected valuations for 2026

The Athletic's updated valuations for 2026 rank the Colorado football program at $368 million, up from $328 million last year, positioning it as the seventh highest in the Big 12. Texas leads the conference with a valuation of $2.46 billion, significantly outpacing other programs. The rankings reflect the financial disparity within college football, particularly between the Big 12 and wealthier conferences like the SEC and Big Ten. The comprehensive list includes Houston at $100 million and Texas Tech at $525 million. Overall valuations show the challenges the Big 12 faces in increasing its financial strength in the competitive of college sports.

• 7:58 PMYahoo Sports — Big 12 football programs ranked by projected value per updated report