Big 12 launches sportsmanship campaign to address fan behavior

The Big 12 is initiating the 'Respect the Game' campaign to promote sportsmanship across its events. The campaign aims to combat negative behavior seen at games, particularly chants targeting BYU and The Church of Jesus Christ of Latter-day Saints. Following incidents of religious bigotry in recent years, Big 12 commissioner Brett Yormark emphasized the importance of fostering respectful environments in college athletics. The initiative will include commercials and video content that highlight positive stories of community involvement and sportsmanship within the conference.

• 3:19 PMYahoo Sports — The Big 12 has a new sportsmanship campaign to help prevent future controversies at sporting events