Big 12 signs new sponsorship deal with Monster Energy worth $20 million annually

The Big 12 Conference has announced a new multi-year sponsorship agreement with Monster Energy during Big 12 Media Days in Frisco, Texas. The deal is reportedly valued at approximately $20 million per year, providing around $1 million to each member school. Commissioner Brett Yormark stated that this partnership will enhance the league's commercial business and extend its reach to new audiences. As part of the agreement, teams will don a Monster Energy jersey patch alongside the Big 12 logo and feature branding on fields and courts for football and basketball seasons.

• 4:19 PMYahoo Sports — Big 12 announces major new sponsorship deal with Monster Energy