Big 12 signs new sponsorship deal with Monster Energy worth $20 million annually
Yahoo Sports • 1 min read • Latest: Jul 7, 2026, 4:19 PM
Last updated Jul 7, 2026
The Big 12 Conference has announced a new multi-year sponsorship agreement with Monster Energy during Big 12 Media Days in Frisco, Texas. The deal is reportedly valued at approximately $20 million per year, providing around $1 million to each member school. Commissioner Brett Yormark stated that this partnership will enhance the league's commercial business and extend its reach to new audiences. As part of the agreement, teams will don a Monster Energy jersey patch alongside the Big 12 logo and feature branding on fields and courts for football and basketball seasons.
- •Agreement announced on July 7, 2026, during Big 12 Media Days.
- •Deal worth approximately $20 million per year.
- •Each member school receives about $1 million annually.
- •Teams to wear Monster Energy patches in football and basketball.
- •Branding extends to fields and courts for both sports.
- 4:19 PMYahoo Sports — Big 12 announces major new sponsorship deal with Monster Energy
"The Big 12 revealed a new sponsorship agreement with Monster Energy that will reportedly pay the league roughly $20 million per year.
Sources
External linksOriginal reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days- College Sports•Jul 7, 2026, 5:54 PMBREAKING: Safety Jayden Anding commits to LSU over the Ole Miss
- College Sports•Jul 7, 2026, 5:48 PMSEC recruiting rankings: Where all 16 teams stand for 2027
- College Sports•Jul 7, 2026, 5:41 PMThe Washington Wizards and Felix Okpara have agreed to …
- College Sports•Jul 7, 2026, 5:37 PMRutgers lands four-star RB after flip from Big Ten rival
- College Sports•Jul 7, 2026, 5:35 PMEric Morris has hands full with Oklahoma State football rebuild
- College Sports•Jul 7, 2026, 5:35 PMTigers add a commitment from 4-star safety Jayden Anding commits to LSU: ‘It feels different to be a part of LSU’
