Big 12 teams to feature Monster Energy logos on uniforms

The Big 12 Conference is partnering with Monster Energy, introducing logo patches on football and basketball uniforms. This announcement was made by commissioner Brett Yormark during football media days. Each member school will receive $1 million annually as part of an overall $20 million deal with Monster Energy. The partnership allows for the branding to extend to fields and courts in the conference, with the new branding titled "Monster Energy Big 12 Football" and "Monster Energy Big 12 Basketball." This agreement marks a first of its kind for the conference, emphasizing shared cultural alignment between the two entities.

• 3:36 PMYahoo Sports — Big 12 football, basketball teams to sport Monster Energy patches on uniforms