Big Ten football players' NIL values ranked ahead of 2026 season
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 11:03 AM
Last updated Aug 28, 2026

The top ten NIL values for Big Ten football players have been ranked by On3, highlighting the financial in college sports. Players from teams like Ohio State, Michigan, and Oregon are noted for their lucrative endorsements. Notable athletes include Julian Sayin from Ohio State with an NIL value of $2.5 million and Bryce Underwood from Michigan valued at $3 million. These rankings showcase how NIL deals are reshaping college football and player marketability as the 2026 season approaches.
- •Julian Sayin, Ohio State quarterback, has an NIL value of $2.5 million.
- •Bryce Underwood, Michigan quarterback, is valued at $3 million.
- •Top players are crucial for team recruitment and competitive success.
- •NIL values have surged, influencing college football's financial dynamics.
- 11:03 AMYahoo Sports — Ranking the top ten Big Ten football player NIL values for 2026
"We take a look at On3's NIL values for Big Ten players and rank the top ten. How many from Ohio State are on the list?
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