Big Ten football teams ranked by estimated NIL roster valuations
Yahoo Sports • 1 min read • Latest: Aug 21, 2026, 12:02 PM
Last updated Aug 21, 2026
Big Ten football programs are ranked by their estimated NIL roster valuations for the upcoming season, as reported by 'The NIL Standard.' The Oregon Ducks top the list with a valuation of $43.4 million, followed closely by the Ohio State Buckeyes at $39.3 million. Teams like Michigan and USC also feature prominently, reflecting the financial dynamics influencing recruitment and player retention in college football. The rankings highlight the increasing significance of NIL deals in shaping team rosters and competitive positioning within the conference.
- •Oregon Ducks ranked first with $43.4 million.
- •Ohio State Buckeyes second at $39.3 million.
- •Michigan Wolverines and USC Trojans also ranked high.
- •NIL deals are crucial for team rosters.
- •Ranking reflects financial commitment in college football.
- 12:02 PMYahoo Sports — Every Big Ten football team ranked by estimated NIL roster valuation
"We take a look and rank every Big Ten football program based on estimated NIL roster valuation by using the numbers from 'The NIL Standard.'
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