Big Ten implements rule limiting schools' involvement in NIL deals
3 sources • 1 min read • Latest: Oct 28, 2026, 6:28 PM
Last updated Oct 28, 2026
On October 28, 2026, the Big Ten announced a new rule that restricts schools from engaging with third-party Name, Image, and Likeness (NIL) deals. This decision aims to standardize the involvement of institutions in the evolving of NIL agreements among college athletes. The move comes amid ongoing discussions regarding the role of athletic departments in facilitating these sponsorship opportunities. Further details regarding the implementation of this policy are expected in the coming weeks.
- •The Big Ten announced the new rule on October 28, 2026.
- •The rule limits schools' roles in third-party NIL deals.
- •The decision seeks to standardize NIL involvement across the conference.
- •Further implementation details will be revealed in the coming weeks.
- 7:13 PMESPN — Big Ten limits schools' involvement in outside NIL deals
"The Big Ten is implementing a rule that limits schools' involvement in third-party NIL deals.
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