Big Ten programs ranked by television market size
Yahoo Sports • 1 min read • Latest: Jul 19, 2026, 7:27 PM
Last updated Jul 19, 2026
The Buckeyes Wire ranks Big Ten athletic programs based on their television market sizes as of July 17, 2026. The rankings reveal that while Ohio State has a significant fanbase, its media market size is not as large as some rivals. Rutgers leads the rankings as the largest media market, followed by UCLA and USC, both tied for second. The conference's expansion, which includes recent additions like Oregon and Washington, has increased its overall market appeal. These ranking figures are sourced from The Big Ten Huddle Twitter account, emphasizing the financial implications of media contracts driven by viewership potential.
- •Rutgers tops the list with a population of 7,494,510.
- •Ohio State ranks 11th with a Columbus market size of 1,018,390.
- •Recent conference expansion includes Oregon and Washington.
- •The Big Ten features two of the largest media markets in the country.
- •TV market size influences potential revenue from broadcast contracts.
- 7:27 PMYahoo Sports — Big Ten programs ranked by television market size | Buckeyes Wire
"We rank the Big Ten athletic programs by the media market size footprint they are in. Where is Ohio State compared to others?
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