Big Ten schools explore jersey patch deals with some flexibility
Yahoo Sports • 1 min read • Latest: Aug 2, 2026, 2:23 PM
Last updated Aug 2, 2026
The Big Ten Conference is reviewing jersey patch agreements for its member schools, allowing them to negotiate individual deals. Big Ten Commissioner Tony Petitti expressed support for letting institutions manage these arrangements, contrasting with other conferences that have established unified policies. While Illinois and Ohio State have already secured lucrative deals, the overall direction for the Big Ten remains fluid as they assess the implications of patch sponsorships.
- •Big Ten allows individual schools to make jersey patch deals.
- •Commissioner Tony Petitti supports institutional flexibility.
- •Illinois and Ohio State have already launched sponsorship agreements.
- •The situation is evolving as the conference reviews its policies.
- 2:23 PMYahoo Sports — Where does Big Ten stand on jersey patches for member schools?
"The Big Ten and Tony Petitti are giving their member institutions some space and breathing room on the matter of football jersey patch deals
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