BIG3 playoff action set to begin this weekend under Ice Cube's leadership
Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 12:28 PM
Last updated Aug 13, 2026

The BIG3 league, co-founded by Ice Cube, gears up for its ninth season playoffs this weekend. The competition features 3-on-3 basketball, showcasing former NBA talent and Hall of Famers. Ice Cube expressed satisfaction with the increased respect for players, emphasizing that they remain highly skilled. Looking ahead, there are plans for potential expansion of the league, with the aim to increase teams from eight to twelve or sixteen. This weekend also includes a Celebrity Game as part of the playoff festivities.
- •BIG3 playoffs start this weekend with a Celebrity Game event.
- •Ice Cube highlights growth in respect for former NBA players.
- •League aiming to expand from eight teams to twelve or more.
- •Coaches include Hall of Famers like Michael Cooper and Julius Erving.
- •Format includes innovative features like the four-point shot.
- 12:28 PMYahoo Sports — Inside Ice Cube’s BIG3 Boom: Playoffs, growth and big plans
"Ice Cube has helped shape part of West Coast culture and has spent nearly a decade expanding the game of basketball with the BIG3.
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