Bill Simmons becomes UCLA football's unofficial booster ahead of season
Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 7:36 PM
Last updated Aug 24, 2026

Bill Simmons has officially declared himself as an unofficial booster for UCLA football during a podcast with head coach Bob Chesney. Simmons, who had not previously supported a college football team, expressed enthusiasm for the Bruins as they enter the 2026 season. Chesney, who has a successful coaching background at Holy Cross and James Madison, welcomes Simmons' support as expectations rise for the program. Their collaboration comes as UCLA aims to improve its standing in the competitive of college football.
- •Bill Simmons embraces UCLA football ahead of the 2026 season.
- •Simmons calls himself Chesney's 'unofficial booster'.
- •Chesney previously coached at Holy Cross with notable success.
- •UCLA aims to turn around its football program under Chesney.
- 7:36 PMYahoo Sports — Bill Simmons is officially on the UCLA football bandwagon
"Bill Simmons informed new UCLA football head coach Bob Chesney that "I’m your unofficial booster" during Chesney's appearance on Simmons' podcast.
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