Bills beer horn surges in searches after Mitch Morse's demonstration

In a televised demonstration during the Bills vs. Steelers game on August 27, Mitch Morse showcased the new Bills beer horn. This playful display led to a significant increase in Google searches for the term "Bills beer horn." The game is part of the ongoing NFL preseason, and the reaction indicates strong fan interest in the novelty item.

• 1:14 AMYahoo Sports — Bills beer horn becomes top search term after cheeky demo by ex-player