Bills beer horn surges in searches after Mitch Morse's demonstration
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 1:14 AM
Last updated Aug 28, 2026
In a televised demonstration during the Bills vs. Steelers game on August 27, Mitch Morse showcased the new Bills beer horn. This playful display led to a significant increase in Google searches for the term "Bills beer horn." The game is part of the ongoing NFL preseason, and the reaction indicates strong fan interest in the novelty item.
- •Mitch Morse demonstrated the Bills beer horn on August 27.
- •Searches for "Bills beer horn" spiked during the broadcast.
- •The event was part of the NFL preseason.
- •Strong fan interest is apparent as the regular season approaches.
- 1:14 AMYahoo Sports — Bills beer horn becomes top search term after cheeky demo by ex-player
"Mitch Morse might be best Labatt's ambassador ever.
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