Black Desert Resort shifts LPGA support from tournament to marketing partnership

Yahoo Sports • 1 min read • Latest: Oct 5, 2026, 8:00 PM

Last updated Oct 5, 2026

Black Desert Resort shifts LPGA support from tournament to marketing partnership
Summary

Black Desert Resort has ended its LPGA tournament, which was held once in May 2025, to focus on a broader marketing partnership with the tour. Managing partner Patrick Manning aimed to provide a unique experience for female golfers during the tournament but faced challenges in garnering local support. His new strategy is to invest the previously allocated tournament funds into enhancing visibility and opportunities for women in golf throughout the season. The LPGA praised this decision as a substantial commitment to elevating the women's game globally.

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By the Numbers
  • •The LPGA event was played just once at Black Desert Resort in May 2025.
  • •Manning emphasized increasing support for women's golf through enhanced experiences.
  • •The resort will now invest in a marketing partnership with the LPGA.
  • •LPGA officials acknowledge the potential for greater impact through this partnership.
  • •Manning aims for lasting contributions to female golfers' careers.
Latest Updates
  • 8:00 PMYahoo Sports — Why Black Desert Resort changed its strategy for supporting the LPGA
What they're saying
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Black Desert Resort ended its LPGA tournament to focus on a broader marketing partnership with the tour.

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