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BMW reveals Spider-Man livery for IMSA's Road America event

Motorsport.com • 1 min read • Latest: Jul 30, 2026, 9:23 AM

Last updated Jul 30, 2026

BMW reveals Spider-Man livery for IMSA's Road America event

Summary

BMW is set to debut a special Spider-Man livery during the IMSA SportsCar Championship at Road America this weekend. The #24 BMW M Hybrid V8, driven by Sheldon van der Linde and Dries Vanthoor, will feature a blue-and-red color scheme in collaboration with Marvel and Sony for the upcoming film 'Spider-Man: Brand New Day.' This one-off design aims to enhance the event's visibility and engage fans of both motorsports and the superhero franchise. The six-hour endurance race is one of the marquee events on the IMSA calendar, attracting significant attention.

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Key Details

•BMW introduces a Spider-Man themed livery for Road America
•The event is part of the IMSA SportsCar Championship
•Sheldon van der Linde and Dries Vanthoor will drive the #24 car
•The special livery promotes 'Spider-Man: Brand New Day'
•The endurance race will take place this weekend

Latest Updates

9:23 AMMotorsport.com — BMW to run special Spider-Man livery in IMSA’s Road America enduro
9:23 AMYahoo Sports — BMW to run special Spider-Man livery in IMSA’s Road America enduro

What they're saying

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BMW has revealed a one-off Spider-Man livery for this weekend’s IMSA SportsCar Championship round at Road America. As part of a collaboration with Marvel and Sony’s upcoming superhero film Spider-Man: Brand New Day, the #24 BMW M Hybrid V8 of Sheldon van der Linde and Dries Vanthoor will sport a special blue-and-red colour scheme in the six-hour enduro. The livery also features the ...Keep reading
— Motorsport.com