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Boise State partners with Progressive Insurance for midfield logo placement

Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 9:25 PM

Last updated Aug 18, 2026

Summary

Boise State University has announced a partnership with Progressive Insurance, which will see the company's logo displayed at midfield on the football field. The partnership is part of a broader agreement involving 13 schools, including prominent programs like Colorado, Oregon, and USC. The Progressive logo will be positioned right under Boise State's Bronco head at the 50-yard line, sparking mixed reactions about corporate branding in college sports. The decision reflects the ongoing trend of collegiate institutions seeking revenue from sponsorships amid rising name, image, and likeness demands.

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By the Numbers

•Progressive's logo to be placed at the 50-yard line on Boise State's field.
•Partnership includes 13 schools, with Boise State as the only non-Power Four institution.
•Logo placement under the Bronco head revealed via social media post.
•Mixed reactions to the incorporation of corporate branding in college athletics.

Latest Updates

9:25 PMYahoo Sports — Boise State partners with Progressive Insurance, places logo at midfield

What they're saying

"
Everyone and their mother know that collegiate institutions are continuously looking to generate more revenue with the ever-increasing demands of NIL and the roster “rat race.” The Big 12 has been criticized for its deal with Monster, the energy drink company with an iconic electric green “M” as a logo. Not because of the deal […]
— Yahoo Sports

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