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Borussia Dortmund expands beer partnerships through 2031

Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 5:55 PM

Last updated Aug 12, 2026

Borussia Dortmund expands beer partnerships through 2031

Summary

Borussia Dortmund has announced an extension of its beer partnerships through 2031, with Brinkhoff’s continuing as its signature stadium beer. The partnership with Brinkhoff’s, active since 2008, includes joint marketing campaigns and other initiatives. Guinness will join the offerings starting with the 2026–27 season, providing fans with more options at SIGNAL IDUNA PARK. Beer dispensing technology, Beerjets, will be installed for the upcoming season. Additionally, DAB will promote Dortmund's heritage through various international marketing activities alongside Guinness.

Source Links

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By the Numbers

•Brinkhoff’s remains Dortmund's signature beer since 2008.
•Guinness begins partnership with Dortmund for the 2026–27 season.
•Beerjets will be installed to improve dispensing technology.
•DAB will support international marketing efforts with Guinness.
•Partnerships aim to enhance fan experience and celebrate local roots.

Latest Updates

5:55 PMYahoo Sports — Borussia Dortmund realigns beer partnerships through 2031

What they're saying

"
Brinkhoff’s remains the signature stadium beer and continues its partnership with Borussia Dortmund, which has been in place since 2008. The close connection to the city, the region, and BVB fans wi...
— Yahoo Sports

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