Botafogo launches anti-harassment initiative during match against Athletico

Yahoo Sports1 min read • Latest: Aug 24, 2026, 5:45 PM

Last updated Aug 24, 2026

Botafogo launches anti-harassment initiative during match against Athletico
Summary

On August 24, Botafogo is implementing a series of awareness actions against harassment and violence towards women during their match against Athletico at Nilton Santos Stadium. This initiative, part of the Hora Delas project, is in collaboration with L'Oréal Paris and the NGO Cruzando Histórias. The campaign includes visual branding throughout the stadium and training sessions for fans focused on safe intervention methods during harassment incidents. Additionally, a talk featuring representatives from the participating organizations will be broadcast on Botafogo TV, continuing the discussion about safety and respect within the sports environment.

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Latest Updates
  • The Hora Delas project aims to support female fans on event days.
  • L'Oréal Paris and Cruzando Histórias are key partners in the initiative.
  • Training sessions on intervention methods will be held for fans.
  • The campaign's visual identity will feature prominently in the stadium.
  • A discussion will take place on Botafogo TV with project leaders.
Latest Updates
  • 5:45 PMYahoo SportsPurple August & their time
What they're saying
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Botafogo, through the Hora Delas project, is promoting this Monday (24), during the match against Athletico, a series of awareness and anti-harassment and anti-violence actions against women at Nilton...

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