Brazil faces pressure with aging squad ahead of World Cup opener
Yahoo Sports • 1 min read • Latest: Jun 13, 2026, 5:49 AM
Last updated Jun 13, 2026
Brazil's national team, led by coach Carlo Ancelotti, prepares to open Group C against Morocco on June 13 at 11pm BST. The squad features an aging core struggling to regain past glory, as the team failed to impress during qualification. Once a dominant force recognized for its 'joga bonito' style, Brazil's popularity and brand appeal have diminished significantly among younger fans. Despite a lucrative partnership with Nike extended to 2038, the team's performance will be scrutinized as they aim for a semi-final spot following years of disappointing results.
- •Brazil opens Group C against Morocco on June 13.
- •The squad is criticized for its aging players and lack of identity.
- •Brazil's brand has deteriorated, affecting shirt sales and youth appeal.
- •Ancelotti aims to revive the team's form as pressure mounts.
- •The relationship with Nike continues with a £75m annual deal.
- 5:49 AMYahoo Sports — How ‘brand Brazil’ lost its shine as World Cup’s defining team
"Brazil’s iconic shirt is no longer the must have fashion item for a World Cup as Carlo Ancelotti’s ageing core struggle to match identity of joga bonito
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