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Brazil's CazéTV acquires rights to stream entire 2026 World Cup

Yahoo Sports • 1 min read • Latest: Jun 10, 2026, 5:06 PM

Last updated Jun 10, 2026

Brazil's CazéTV acquires rights to stream entire 2026 World Cup

Summary

CazéTV, a streaming platform in Brazil, will exclusively broadcast all 104 matches of the 2026 World Cup, starting Thursday and running through July 19. This year’s World Cup, co-hosted by the U.S., Mexico, and Canada, marks a significant shift as FIFA seeks to engage younger audiences through digital platforms. Users in Brazil will have access only through CazéTV, while TikTok and YouTube will also livestream portions of matches. FIFA aims to enhance viewer interaction by allowing content creators to participate in the broadcast, responding to trends in how younger fans consume sports content.

Source Links

Yahoo Sports

By the Numbers

•CazéTV has streaming rights for all 104 World Cup matches in Brazil.
•The tournament begins on June 8 and runs until July 19.
•FIFA is promoting digital viewing options on TikTok and YouTube.
•LiveMode, under which CazéTV operates, enhances fan interaction with content creators.
•Cristiano Ronaldo is a shareholder in LiveMode's international broadcast branch.

Latest Updates

5:06 PMYahoo Sports — As FIFA entices a new generation of fans, a Brazil influencer's platform will stream all 104 games

What they're saying

"
In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer. Elsewhere, users will get to see parts of matches live on YouTube and TikTok for the first time. Forget about the exclusivity of traditional over-the-air networks: The World Cup will be watched differently this time.
— Yahoo Sportsby TALES AZZONI

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