Brett Yormark discusses Big 12 initiatives on Big Business on Campus

Big 12 Conference Commissioner Brett Yormark appeared on the latest episode of the podcast Big Business on Campus hosted by Corey Leff and Michael Schreiber. In a 50-minute discussion, Yormark detailed the conference's efforts to bring commercial rights in-house, which resulted in a 182% increase in sponsorship revenue year over year. He highlighted the conference's focus on digital monetization and brand partnerships, particularly with Monster Energy, aimed at expanding fan engagement. Yormark also emphasized the international growth opportunities for the Big 12, noting that 14% of student-athletes are international and discussing planned events abroad, including a campus opening in London.

• 9:30 AMYahoo Sports — New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark