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Brett Yormark discusses future of Big 12 championship amid CFP expansion

Yahoo Sports • 1 min read • Latest: Oct 25, 2026, 6:21 PM

Last updated Oct 25, 2026

Brett Yormark discusses future of Big 12 championship amid CFP expansion

Summary

Brett Yormark, the Big 12 commissioner, spoke at the conference's basketball media days about the potential changes to the championship format if the College Football Playoff (CFP) expands to 24 teams. He indicated that the traditional championship game may be replaced with another major event, possibly including a basketball component. The Big 12 championship has historically engaged a large audience, with last year's game attracting significant attendance and viewership. Yormark emphasized the importance of innovating to maintain fan interest and revenue, expressing the intent to create new experiences that could take the place of the championship game once it may no longer be held due to upcoming changes in the CFP structure.

Source Links

Yahoo Sports

Key Details

•Yormark hints at replacing the championship game if CFP expands.
•The championship game has been a key moment for fan engagement.
•Possible alternatives could include basketball events.
•Last year's Big 12 title game had 86,000 attendees and high viewership.
•ESPN is reportedly willing to invest significantly for CFP rights.

Latest Updates

6:21 PMYahoo Sports — Brett Yormark reveals how Big 12 could 'replace' championship game if CFP expands

What they're saying

"
Amid ongoing discussions about College Football Playoff expansion, conference championships could be fading away. If the field expands to 24 teams, those title games would likely go away, as On3 previously reported. At Big 12 basketball media days last week, commissioner Brett Yormark hinted at plans to “replace” the championship game if CFP expansion occurs. […]
— Yahoo Sports

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