Brian White aims to boost revenue as Virginia Tech's athletic director

Brian White has been appointed as Virginia Tech's athletic director, a role in which he will focus on revenue generation for the university's athletic programs. With annual expenses surpassing $200 million, White's prior success in fundraising and innovative approach is seen as vital for revitalizing the Hokies’ finances and competitiveness in college athletics. His family background in sports administration positions him as a knowledgeable figure in this endeavor. White succeeds in a critical environment marked by potential realignment among college football powers, emphasizing the urgency of securing funding and support for the athletic department.

• 3:43 PMYahoo Sports — Brian White hawked rocks and chocolate as a kid. As Virginia Tech’s AD, he hopes to close bigger deals.