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Briatore recounts Trump’s role in failed F1 New Jersey project

Yahoo Sports • 1 min read • Latest: Aug 5, 2026, 6:01 AM

Last updated Aug 5, 2026

Briatore recounts Trump’s role in failed F1 New Jersey project

Summary

Flavio Briatore discussed his collaboration with Donald Trump to secure a Formula 1 race in the New York area, specifically in New Jersey. Despite initial excitement, logistical challenges and a lack of interest in F1 at the time led to the project's failure. Briatore mentioned that Trump, while inexperienced with F1, was sought for his promotional skills. The talks initiated with Bernie Ecclestone ultimately did not yield a race, as F1 faced competition from more established motorsports like NASCAR and IndyCar. Briatore advocates for Sprint races at all Grand Prix events to enhance fan engagement.

Source Links

Yahoo Sports

By the Numbers

•Briatore collaborated with Trump to bring F1 to New Jersey.
•Logistical issues hindered securing a race in New York.
•Trump was selected for his promotional experience despite limited F1 knowledge.
•Previous lack of F1 popularity impacted the project's viability.
•Briatore suggests introducing Sprint races at all Grand Prix weekends.

Latest Updates

6:01 AMYahoo Sports — The untold story of Briatore and Donald Trump's F1 New Jersey project

What they're saying

"
Alpine executive advisor Flavio Briatore has revealed that he once joined forces with Donald Trump to explore the possibility of bringing a Formula 1 race to New York, with the proposed venue ultimately located in New Jersey. Despite the ambition behind the project, the plan ultimately failed to materialise.
— Yahoo Sports

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