Brighton confirms departure of sporting director Jason Ayto

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Brighton have confirmed sporting director Jason Ayto has left the club with immediate effect. Ayto joined the Seagulls in September 2025 as their first sporting director, having worked at Arsenal for more than a decade in a variety of technical roles. On his exit, in a statement chairman Tony Bloom said: "I'd like to thank Jason for everything he has done for us, and to wish him well for the future."

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It was set to be a big few months for Brighton's sporting director Jason Ayto. It is understood the separation was amicable, with technical director Mike Cave providing vital continuity as he takes on the role. Brighton place a huge emphasis on data and their success is well-documented, but Ayto's previous focus, including over a decade at Arsenal, relied more on other aspects.