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League: NFLSport: FootballCountry: United StatesCategory: General

Broncos valuation nears $9.2 billion since Walton-Penner purchase

Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 4:45 PM

Last updated Aug 12, 2026

Broncos valuation nears $9.2 billion since Walton-Penner purchase
Summary

The Denver Broncos' franchise value has surged to $9.18 billion, nearly doubling since the Walton-Penner family's 2022 purchase for $4.65 billion. Sportico's latest estimate marks a significant 40% increase from last year's valuation of $6.55 billion. Despite this growth, the Broncos rank only 15th in NFL franchise valuations, trailing the Las Vegas Raiders and Kansas City Chiefs among AFC West rivals. The Dallas Cowboys remain the league's most valuable franchise at $15.5 billion.

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Yahoo Sports
Key Details
  • •Broncos valued at $9.18 billion, doubling since 2022 sale.
  • •Purchase price was $4.65 billion by Walton-Penner family.
  • •Increase of 40% from last year's valuation of $6.55 billion.
  • •Broncos rank 15th in NFL franchise valuations.
  • •Dallas Cowboys are the most valuable at $15.5 billion.
Latest Updates
  • 4:45 PMYahoo Sports — Broncos valuation nearly doubled since sale to Walton-Penner family
What they're saying
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Since the Walton-Penner family purchased the Broncos in 2022, Sportico estimates the franchise's value has nearly doubled.

Related Teams & Leagues
Dallas CowboysDenver BroncosKansas City ChiefsLas Vegas RaidersLos Angeles ChargersNFLFootball

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