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BTS and EJAE highlight South Korea's cultural moments at 2026 World Cup

Yahoo Sports • 1 min read • Latest: Jul 21, 2026, 10:10 PM

Last updated Jul 21, 2026

BTS and EJAE highlight South Korea's cultural moments at 2026 World Cup

Summary

During the 2026 World Cup in Mexico City, Korean American artist EJAE performed 'DNA' during the opening ceremony alongside Andrea Bocelli. The tournament encouraged cultural expressions from numerous countries, although South Korea faced criticism after its early exit, particularly directed at coach Hong Myung-bo for his decisions during the matches. Following the team's performance, Hong resigned and is set to attend a parliamentary hearing on July 30 regarding the team's performance, where South Korean President Lee Jae-myung has called for an investigation into the Korea Football Association. In contrast, team captain Son Heung-min received a warm welcome upon returning to South Korea.

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By the Numbers

•EJAE performed the World Cup anthem 'DNA' at the opening ceremony.
•South Korea's early exit drew public anger towards coach Hong Myung-bo.
•Hong has resigned amid calls for an investigation into team performance.
•President Lee Jae-myung has scheduled a parliamentary hearing for July 30.
•Captain Son Heung-min received support from fans upon returning home.

Latest Updates

10:10 PMYahoo Sports — 2026 World Cup: BTS, Son, EJAE And Other Top Korean Cultural Moments

What they're saying

"
From BTS to Son Heung-min to EJAE, here's a recap of Korean cultural moments from the World Cup—including one of the biggest public outcries in Korean soccer history.
— Yahoo Sports

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