Buccaneers criticized for promoting video linked to bison attack
Yahoo Sports • 1 min read • Latest: Jul 14, 2026, 2:37 PM
Last updated Jul 14, 2026
The Tampa Bay Buccaneers received backlash after posting a video that juxtaposed footage of a recent bison attack in Yellowstone National Park with NFL rookie Tez Johnson performing a flip. The video followed an incident where Carl Isom McDaniel, who intervened to protect his grandson, sustained severe injuries from a charging bison. Fans condemned the team for insensitivity, emphasizing the seriousness of McDaniel's situation and questioning the appropriateness of the promotion. Amid ongoing concerns about social media content, the Buccaneers face reputational risks as they prepare for the 2026 NFL season after missing the playoffs last year.
- •Buccaneers used video of a bison attack in a promotional post.
- •Carl Isom McDaniel was injured while protecting his grandson.
- •Fans expressed outrage over the perceived insensitivity of the video.
- •The team enters the 2026 season following an 8-9 record and coaching changes.
- •Social media content can impact team-community relations.
- 2:37 PMYahoo Sports — Buccaneers’ Yellowstone bison attack NFL promo gets major backlash
"The Tampa Bay Buccaneers faced heavy criticism after posting a social media video that used footage of the recent Yellowstone bison attack before cutting to NFL rookie receiver Tez Johnson completing a flip. Carl Isom McDaniel, a 65-year-old grandfather from…
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