Bucs-Cowboys attract 16.73 million viewers on Thursday night

The Buccaneers faced the Cowboys in a Thursday night NFL matchup that averaged 16.73 million viewers, according to Prime Video's reports. This marked the most-watched Week 5 game in the Thursday night package's history, with a consistent increase in viewership over the last four weeks compared to 2025. The overall package has averaged 17.52 million viewers through its initial four games, reflecting an 11-percent rise from the previous year. The Cowboys, known for drawing large audiences, witnessed a more competitive game compared to expectations, contributing to the rising viewership numbers.

• 12:35 AMYahoo Sports — Bucs-Cowboys attracts 16.73 million viewers on Thursday night