Bud Light launches NFL campaign featuring Peyton Manning and Shane Gillis

Bud Light begins the 2026 NFL season with a new campaign, featuring Peyton Manning and Shane Gillis. The campaign, developed by Anomaly New York, includes two commercials titled "The Move" and "Armchair," and will be showcased across various platforms. Todd Allen, senior vice president of marketing for Bud Light, highlighted the passion fans have for their teams and the significance of sharing a Bud Light on game day. To enhance the game-day experience, Bud Light offers promotions including a chance to win NFL tickets and access to NFL+ Premium. The campaign aims to engage fans and celebrate their loyalty to their teams.

• 3:00 PMYahoo Sports — Anomaly New York Positions Bud Light As Essential To NFL Enjoyment