Bud Light partners with Fanatics to release team-themed gear for NFL season

Bud Light is launching new team-themed merchandise ahead of the 2026 NFL season in partnership with Fanatics. The brand is introducing "Can-o-Flage" sleeves, which allow users to customize their beer cans with logos from any of the 27 NFL teams partnered with the brewer, including the Kansas City Chiefs. These sleeves are available for $40 through the Fanatics network, including NFLShop.com and ShopBeerGear.com. Beyond merchandise, the sponsor is offering fans 21 and older chances to win prizes like NFL+ Premium subscriptions, tailgating equipment, and tickets through a QR code program on product packaging. Additionally, the brand is hosting a Football Faceoff National Contest at various locations to provide fans an opportunity to win tickets to Super Bowl LXI. These initiatives represent the latest effort by the league's official beer sponsor to connect with team supporters as the new season gets underway.

• 12:02 PMYahoo Sports — Bud Light wants to help Chiefs fans rep their team for the 2026 season