Bully Ray discusses Vince McMahon's distancing of WWE from pro wrestling label
Wrestling Inc • 1 min read • Latest: Jul 25, 2026, 6:30 PM
Last updated Jul 25, 2026

Bully Ray shared insights on Vince McMahon's preference for the term "sports entertainment" over "pro wrestling" during a segment on Busted Open. He explained that McMahon's rationale was financially motivated, aiming to evade Athletic Commission taxes associated with professional wrestling. Ray emphasized that fans do not mind WWE's return to the pro wrestling label. WWE began to reassess its terminology around 2024, following TKO's takeover and McMahon's departure from the company, allowing for the use of terms previously banned by McMahon.
- •Bully Ray explained McMahon's reasons for avoiding the term pro wrestling.
- •The shift away from sports entertainment occurred post-McMahon's exit in 2024.
- •Fans reportedly appreciate WWE's return to using the term pro wrestling.
- •WWE commentators and wrestlers can now use previously restricted terminology.
- 6:30 PMWrestling Inc — Bully Ray Explains Why Vince McMahon Tried To Distance WWE From 'Pro Wrestling' Label
"Bully Ray has explained why Vince McMahon hated the term "pro wrestling" and instead preferred using "sports entertainment" to describe WWE.
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