League: EPL Sport: Soccer Country: England Category: Transactions

Bundesliga clubs seek greater international presence for marketing gains

Yahoo Sports • 1 min read • Latest: Aug 5, 2026, 9:18 AM

Last updated Aug 5, 2026

Bundesliga clubs seek greater international presence for marketing gains

Summary

Bayern Munich recently departed South Korea for Hong Kong, while Borussia Dortmund has returned from Japan. Other Bundesliga teams are largely staying in Europe, despite a need to enhance international marketing. RB Leipzig traveled to South Africa post-season, and Paderborn is planning a trip to the United States in late September. Bundesliga executives emphasize the necessity for clubs to engage in overseas marketing to compete with the Premier League and LaLiga. Discussions among club officials reveal concerns over the limited international travel and marketing activities by many clubs.

Source Links

Yahoo Sports

Key Details

•Bayern Munich and Borussia Dortmund lead international travels among Bundesliga teams.
•RB Leipzig has sought to represent the Bundesliga in various countries.
•Frankfurt and Leverkusen have minimal international plans compared to previous years.
•Executives emphasize the need for strategic overseas engagement.
•Paderborn plans a trip to the U.S. during the next international break.

Latest Updates

9:18 AMYahoo Sports — Bavaria instead of Brazil: Where the Bundesliga needs to improve

What they're saying

"
Bayern Munich were leaving South Korea for Hong Kong and Borussia Dortmund have just returned from Japan but apart from the big two most Bundesliga clubs are staying in Europe although the league badly wants to raise marketing income from abroad. RB Leipzig visited South Africa after the past season and promoted Paderborn plan to travel to the United States during the next international break starting in late September.
— Yahoo Sports

Related Teams & Leagues

Bayern Munich Borussia Dortmund EPL Soccer