League: Bundesliga Sport: Soccer Country: Germany Category: Trades

Bundesliga signs new $120 million media deal in the US

Yahoo Sports • 1 min read • Latest: Jul 15, 2026, 2:18 PM

Last updated Jul 15, 2026

Bundesliga signs new $120 million media deal in the US

Summary

Germany's Bundesliga has announced a new broadcast agreement in the United States with Versant Media Group and Telemundo. The five-year deal, valued at $120 million, is set for 2026-2031, offering lower annual payments of $24 million compared to the previous $30 million deal with ESPN. Unlike ESPN, which broadcast select matches, the new deal will feature all games through USA Network and streaming via Fandango. The Bundesliga anticipates this expansive reach will enhance their visibility and fan engagement over time. The league is also securing more lucrative contracts in Central and South America, contributing to around $215 million from other broadcast agreements in the region over the last five years.

Source Links

Yahoo Sports

Market Watch

•Bundesliga's new deal is worth $120 million over five years.
•Annual payments decrease from $30 million to $24 million.
•All matches will be available on USA Network and Fandango.
•The league also has profitable contracts in Central and South America.
•Bundesliga aims for long-term growth through increased visibility.

Latest Updates

2:18 PMYahoo Sports — Less money but more reach: New $120m Bundesliga media deal in US

What they're saying

"
Germany's Bundesliga is set for a new broadcast deal in the United States which will generate less money but will reach more people. Dpa has learnt that the Versant Media Group and Spanish language Telemundo will pay $120 million for a five-year deal 2026-2031.
— Yahoo Sports

Related Teams & Leagues

Bundesliga Soccer