BYU and PV3 enter landmark partnership to enhance football program
Yahoo Sports • 1 min read • Latest: Oct 10, 2026, 1:54 AM
Last updated Oct 10, 2026
Brigham Young University and PV3 Enterprises announced a significant long-term partnership on October 10, 2026. This agreement marks the largest philanthropic commitment in the university's history, focusing on facility upgrades, NIL opportunities for student-athletes, and a planned renaming of LaVell Edwards Stadium to 'PV3 Field.' The partnership aims to enhance BYU football's competitiveness by providing financial support and mentorship as well as establishing brand partnerships that will benefit athletes now and in the future. Currently, over 40 student-athletes already have NIL agreements in place. The Cougars are preparing to host Iowa State in a key matchup on Friday night.
- •BYU and PV3 announced a groundbreaking partnership on October 10, 2026.
- •The deal includes facility upgrades and NIL support for athletes.
- •LaVell Edwards Stadium will be renamed 'PV3 Field' under the agreement.
- •Over 40 current student-athletes have NIL agreements due to this partnership.
- •BYU football is set to face Iowa State in an upcoming game.
- 1:54 AMYahoo Sports — BYU and PV3 announce major commitment to football program
"A landmark partnership secures the largest philanthropic gift in school history, funding state-of-the-art facility upgrades, lucrative NIL deals, and an eventual stadium renaming for the Cougars.
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