BYU hosts successful Marriott Madness event to launch basketball season
Yahoo Sports • 1 min read • Latest: Oct 7, 2026, 10:00 AM
Last updated Oct 7, 2026
BYU's annual Marriott Madness event took place on October 6, 2026, drawing over 5,000 fans to the Marriott Center in Provo. The preseason pep rally featured introductions of new players from both the men's and women's basketball teams, entertainment from the Cougarettes and the dunk team, and a 3-point shooting competition. Coaches Kevin Young and Lee Cummard encouraged fans to attend games this season, emphasizing the home court advantage. Freshman Bruce Branch III, along with other newcomers, received enthusiastic receptions from the crowd.
- •Marriott Madness attracted over 5,000 attendees in Provo.
- •Bruce Branch III and other newcomers debuted at the event.
- •Fans participated in a dance party and received replica jerseys.
- •Coaches appealed for robust fan attendance during the upcoming season.
- •A shooting competition featured teams of men’s and women’s players.
- 10:00 AMYahoo Sports — BYU players, coaches party with Cougar Nation at Marriott Madness
"BYU’s annual preseason basketball pep rally gave fans and students their first introduction to some prominent new Cougars.
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