BYU partners with Trucordia for football helmet sponsorship
Yahoo Sports • 1 min read • Latest: Nov 5, 2026, 10:22 PM
Last updated Nov 5, 2026
Brigham Young University announced a multi-year agreement with Trucordia to feature the insurance brokerage's logo on football helmet bumpers. This branding will debut during the rivalry game against Utah on Saturday morning at Rice-Eccles Stadium. Trucordia has been associated with BYU Athletics since 2024 and aims to enhance visibility during high-profile games. Casey Stauffer from BYU expressed enthusiasm for expanding the partnership, highlighting the significant reach of the Cougar fanbase.
- •Trucordia logo to appear on BYU helmets starting this weekend.
- •BYU faces No. 3 Utah on Saturday at 10 a.m. MST.
- •Trucordia has been a sponsor of BYU Athletics since 2024.
- •The partnership aims to connect with fans and boost visibility.
- •BYU also features other corporate logos on uniforms.
- 10:22 PMYahoo Sports — BYU adds football helmet sponsor
"Newest sponsorship will appear on the Cougars’ helmets for the rivalry game against Utah this weekend.
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