Caitlin Clark influences WNBA viewership, compared to Michael Jordan
Yahoo Sports • 1 min read • Latest: Aug 23, 2026, 11:03 AM
Last updated Aug 23, 2026
Caitlin Clark’s presence in the WNBA has significantly boosted viewership since her debut with the Indiana Fever in 2024. Hall of Famer Nancy Lieberman drew parallels between Clark and icons Michael Jordan and Tiger Woods, citing a 170% increase in average viewers for WNBA games. Key matchups have attracted considerable attention, including a July game against the Las Vegas Aces that averaged 2.64 million viewers and an August game against the Atlanta Dream that set a record with 4 million viewers. Lieberman argues that Clark's impact extends beyond her on-court performance, contributing to the financial growth of the league.
- •Clark averages nearly 1.2 million viewers per game since 2024
- •League sees 170% increase in viewership since Clark joined
- •August game peaked at 4 million viewers on ESPN
- •Lieberman compares Clark's impact to Jordan and Woods
- •WNBA signs a landmark media-rights agreement partly due to Clark's appeal
- 11:03 AMYahoo Sports — ‘Economic Engine for the WNBA’ – Hall of Famer Details Caitlin Clark’s Impact With Michael Jordan Comparison
"Caitlin Clark’s influence on the WNBA extends well beyond her production for the Indiana Fever. Since entering the league in 2024, the former Iowa star has helped draw larger television audiences and turn regular-season games into major events.
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