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Caitlin Clark sets WNBA viewership record on Prime Video

Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 12:30 AM

Last updated Aug 26, 2026

Caitlin Clark sets WNBA viewership record on Prime Video

Summary

Caitlin Clark has set a new viewership record for a WNBA game on Amazon Prime Video, as the Indiana Fever faced the Dallas Wings, drawing an average of 1.07 million viewers. This surpasses the previous record held by a Fever game against the Las Vegas Aces, which averaged 948,000 viewers. Clark's popularity has significantly boosted WNBA viewership across various platforms this season, with several high-profile games exceeding previous records. The strong ratings come amidst Nielsen's new measurement standards, which have inflated sports viewership metrics. Comparatively, this figure matches the average viewership of NBA games on Prime Video from the previous season.

Source Links

Yahoo Sports

By the Numbers

•Fever-Wings game averaged 1.07 million viewers on Prime Video.
•Previous Fever game against the Aces averaged 948,000 viewers.
•Clark has driven record-breaking viewership across multiple platforms.
•Fever-Aces game on NBC reached 2.64 million viewers in July.
•The NBA average on Prime Video was also 1.07 million last season.

Latest Updates

12:30 AMYahoo Sports — Caitlin Clark sets WNBA viewership record on Prime, on par with NBA average

What they're saying

"
Caitlin Clark is continuing to set viewership records across the WNBA’s media rights platforms, with Amazon Prime Video the latest to set a record for an Indiana Fever game. Fever-Dallas Wings on Thursday averaged 1.07 million viewers, according to Sports Media Watch. That is the most-watched WNBA game ever measured on Prime Video, surpassing Las…
— Yahoo Sports

Related Teams & Leagues

Dallas Wings Golden State Valkyries Indiana Fever New York Liberty WNBA Basketball