Caitlin Clark sets WNBA viewership record on Prime Video
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 12:30 AM
Last updated Aug 26, 2026
Caitlin Clark has set a new viewership record for a WNBA game on Amazon Prime Video, as the Indiana Fever faced the Dallas Wings, drawing an average of 1.07 million viewers. This surpasses the previous record held by a Fever game against the Las Vegas Aces, which averaged 948,000 viewers. Clark's popularity has significantly boosted WNBA viewership across various platforms this season, with several high-profile games exceeding previous records. The strong ratings come amidst Nielsen's new measurement standards, which have inflated sports viewership metrics. Comparatively, this figure matches the average viewership of NBA games on Prime Video from the previous season.
- •Fever-Wings game averaged 1.07 million viewers on Prime Video.
- •Previous Fever game against the Aces averaged 948,000 viewers.
- •Clark has driven record-breaking viewership across multiple platforms.
- •Fever-Aces game on NBC reached 2.64 million viewers in July.
- •The NBA average on Prime Video was also 1.07 million last season.
- 12:35 PMYahoo Sports — Caitlin Clark, Fever deliver most-watched WNBA regular-season game since 1997
- 5:00 PMYahoo Sports — Fever-Sky delivers WNBA’s biggest regular-season audience since 1997
- 12:30 AMYahoo Sports — Caitlin Clark sets WNBA viewership record on Prime, on par with NBA average
"Caitlin Clark and the Indiana Fever have set all sorts of WNBA viewership records, and now her team is shattering milestones that are nearly three decades old. The Fever’s game against the Chicago Sky on NBC Sunday averaged 3.31 million viewers across NBC and Peacock. The broadcast is the third-most-watched WNBA regular-season game ever, behind two…
"Caitlin Clark is continuing to set viewership records across the WNBA’s media rights platforms, with Amazon Prime Video the latest to set a record for an Indiana Fever game. Fever-Dallas Wings on Thursday averaged 1.07 million viewers, according to Sports Media Watch. That is the most-watched WNBA game ever measured on Prime Video, surpassing Las…
"Caitlin Clark and the Indiana Fever delivered another set of record ratings, pulling in the largest regular-season audience since 1997.
Sources
External links- Yahoo SportsAug 27, 2026, 12:35 PMCaitlin Clark, Fever deliver most-watched WNBA regular-season game since 1997
Caitlin Clark and the Indiana Fever delivered another set of record ratings, pulling in the largest regular-season audience since 1997.
- Yahoo SportsAug 26, 2026, 5:00 PMFever-Sky delivers WNBA’s biggest regular-season audience since 1997
Caitlin Clark and the Indiana Fever have set all sorts of WNBA viewership records, and now her team is shattering milestones that are nearly three decades old. The Fever’s game against the Chicago Sky on NBC Sunday averaged 3.31 million viewers across NBC and Peacock. The broadcast is the third-most-watched WNBA regular-season game ever, behind two…
- Yahoo SportsAug 26, 2026, 12:30 AMCaitlin Clark sets WNBA viewership record on Prime, on par with NBA average
Caitlin Clark is continuing to set viewership records across the WNBA’s media rights platforms, with Amazon Prime Video the latest to set a record for an Indiana Fever game. Fever-Dallas Wings on Thursday averaged 1.07 million viewers, according to Sports Media Watch. That is the most-watched WNBA game ever measured on Prime Video, surpassing Las…
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