Cal announces partnership with Dialpad for jersey patches

The University of California has partnered with Dialpad, an AI customer experience platform, to feature their logo as a jersey patch. This partnership is significant as it marks the largest corporate collaboration in the history of Cal Athletics. Additionally, Dialpad has been designated as the Official AI Platform for Fan Experience of Cal Athletics. Cal Co-Directors of Athletics, Jenny Simon-O’Neill and Jay Larson, expressed that this move will positively impact student-athletes and the athletic department in the evolving of college sports. The announcement was made on July 14, 2026, indicating a new direction for the university’s athletic branding.

• 4:43 PMYahoo Sports — Cal announces jersey patch partnership with Dialpad