Cal charges ESPN $4,500 to host College GameDay for first time
Yahoo Sports • 1 min read • Latest: Aug 7, 2026, 6:00 PM
Last updated Aug 7, 2026
The University of California charged ESPN $4,500 to host 'College GameDay' on campus in 2024. This marked the first time Cal hosted the popular pregame show prior to their game against No. 8 Miami. While most universities typically waive fees for the exposure GameDay brings, Cal's decision to charge could reflect their unique circumstances. Despite the fee, the event reportedly attracted a significant turnout from Cal fans, suggesting a successful day for both the university and ESPN.
- •Cal hosted College GameDay for the first time in 2024.
- •University charged ESPN $4,500 for the broadcast setup.
- •GameDay is known for traveling to various campuses weekly.
- •The event featured a notable turnout from fans despite early start.
- •Cal football was experiencing a resurgence leading up to GameDay.
- 6:00 PMYahoo Sports — Cal reportedly charged ESPN $4,500 to host ‘College GameDay’ on campus
"ESPN’s College GameDay will be back on our televisions in just a few more weeks. The traveling circus of a pregame show is a staple of college football Saturdays, taking over a different campus every week to preview the biggest games of the day. As David Covucci noted at FOIAball this week, it takes a…
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