Cal strikes multiyear sponsorship deal with Databricks

Yahoo Sports • 1 min read • Latest: Sep 24, 2026, 11:27 PM

Last updated Sep 24, 2026

Cal strikes multiyear sponsorship deal with Databricks

Summary

Cal has signed a multiyear sponsorship agreement with Databricks, a San Francisco-based AI company. The deal includes naming rights to Memorial Stadium, now called Databricks Field at California Memorial Stadium. The company's logo will appear at midfield starting with Friday night's game against Clemson. Cal officials stated this sponsorship is the largest in the athletic department's history and reflects growing efforts to enhance revenue amid rising expenses. Players will also sport Databricks logo decals on their helmets beginning with the October 3 game against UNLV, marking a notable development in college football sponsorships.

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Market Watch

•Cal partners with Databricks on a multiyear sponsorship deal
•Memorial Stadium now known as Databricks Field
•First helmet logo branding in ACC history for Cal
•Deal covers up to 10 years and $22.8 million
•Cal's athletic department grapples with over $24 million deficit

Latest Updates

11:27 PMYahoo Sports — Cal lands sponsorship deal with AI company, including helmet logos and Memorial Stadium field

What they're saying

"
Cal has made a significant move in its efforts to boost revenue for the athletic department, agreeing to a multiyear sponsorship deal with Databricks, a San Francisco-based data and AI company.
— Yahoo Sports

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