Caleb Williams loses initial trademark bid for 'Iceman' label
Yahoo Sports • 1 min read • Latest: Jun 25, 2026, 9:40 PM
Last updated Jun 25, 2026
Caleb Williams has lost his first attempt to trademark 'Iceman' after the U.S. Patent and Trademark Office denied his application. The denial stems from Lacrosse Footwear, which has held the trademark since 1988 for insulated boots. Although this decision is not final, Williams can appeal, arguing that the goods he intends to sell, such as sunglasses and clothing, would not confuse consumers with Lacrosse's boots. Intellectual property attorney Josh Gerben suggests Williams has valid arguments for his appeal and that the refusal may not be strong. Meanwhile, George Gervin and Chuck Liddell have also filed for claims related to the 'Iceman' trademark.
- •Williams applied for the 'Iceman' trademark for various merchandise.
- •Lacrosse Footwear has held the trademark since 1988.
- •Williams can appeal the USPTO's refusal of his trademark application.
- •Gervin and Liddell have also laid claims to the 'Iceman' nickname.
- •Williams' appeal could argue no marketplace confusion with Lacrosse's products.
- 9:40 PMYahoo Sports — Caleb Williams Loses Initial ‘Iceman’ Trademark Fight to Boot Brand
"The Bears quarterback can appeal the decision.
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