League: PGA Tour Sport: Golf Country: United States Category: Scores & Results

Callaway ends partnership with Good Good amid ad controversy

4 sources • 1 min read • Latest: Aug 27, 2026, 7:26 PM

Last updated Aug 27, 2026

Callaway ends partnership with Good Good amid ad controversy

Summary

Callaway Golf announced the immediate termination of its partnership with Good Good Golf on August 27, 2026. The decision follows significant backlash over a deleted advertisement that depicted a man pushing a woman to the ground over a Callaway club. Good Good co-founder Garrett Clark issued an apology, acknowledging the content's inappropriateness. Callaway has pledged $1 million to support organizations focused on preventing violence against women and enhancing awareness efforts.

Source Links

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By the Numbers

•Callaway ended the partnership effective immediately due to ad backlash.
•The controversial ad showcased violence against women.
•Good Good co-founder issued an apology for the commercial.
•Callaway committed $1 million to organizations preventing violence against women.
•The announcement was made on August 27, 2026.

Latest Updates

8:15 PMESPN — Callaway drops Good Good amid video backlash
6:17 PMYahoo Sports — Callaway Golf cuts ties with Good Good following controversial ad
6:13 PMYahoo Sports — Callaway ends Good Good partnership amid ad fallout 'effective immediately'

What they're saying

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Golf equipment manufacturer Callaway has ended its relationship with Good Good Golf, effective immediately, following backlash for a video advertisement that depicted a man shoving a woman to the ground.
— ESPNby Mark Schlabach

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Callaway Golf has cut ties with Good Good following a controversial ad promoting a collaboration between the two brands on a new driver.
— Yahoo Sports