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League: PGA TourSport: GolfCountry: United StatesCategory: Transactions

Callaway ends partnership with Good Good Golf after controversial ad

4 sources • 2 min read • Latest: Aug 28, 2026, 3:08 PM

Last updated Aug 28, 2026

Callaway ends partnership with Good Good Golf after controversial ad
Summary

Callaway has severed all ties with Good Good Golf following backlash over a controversial advertisement depicting violence against women. The ad featured Good Good co-founder Garrett Clark pushing a female employee who reaches for a driver. Callaway admitted it poorly approved the ad, which has since been removed. In response to the fallout, Callaway is donating $1 million to support domestic violence prevention organizations. Sharing their disappointment, PGA Tour CEO Brian Rolapp criticized Good Good's lack of accountability in addressing the situation. Retailers like Dick's Sporting Goods and Costco have removed Callaway and Good Good products from their shelves.

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By the Numbers
  • •Callaway and Good Good Golf faced backlash over a violent advertisement.
  • •Callaway has cut all ties with Good Good Golf and apologized.
  • •The company is donating $1 million to domestic violence prevention efforts.
  • •PGA Tour CEO criticized Good Good for inadequate accountability.
  • •Retailers, including Dick's and Costco, have removed products linked to the brands.
Latest Updates
  • 12:04 AMCBS News — Good Good Golf's very bad, bad week amid backlash over Callaway ad - CBS News
  • 3:08 PMYahoo Sports — Good Good Golf's very bad, bad week amid backlash over Callaway ad
  • 8:06 AMBBC Sport — Callaway drops golf brand over sexist video row
  • 2:13 AMYahoo Sports — Callaway Makes Major Decision on Good Good Golf Partnership After Ad Backlash
  • 12:00 AMYahoo Sports — Bassett: Why Callaway just severed all ties with Good Good Golf
What they're saying
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Callaway cuts ties with Good Good Golf as the company faces growing fallout and steps away from its PGA Tour tournament sponsorship. The post Callaway Makes Major Decision on Good Good Golf Partnership After Ad Backlash appeared first on HEAVY.

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Golf club manufacturer Callaway ends its partnership with content creator Good Good with immediate effect and donates $1m to women's charity after promoting advert that shows a woman being pushed over.

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Callaway cuts all ties with Good Good Golf and donates $1 million after a controversial ad depicting violence against women sparked massive backlash.

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