Callaway Golf and Good Good face backlash over controversial ad

Yahoo Sports1 min read • Latest: Aug 26, 2026, 4:15 PM

Last updated Aug 26, 2026

Callaway Golf and Good Good face backlash over controversial ad
Summary

Callaway Golf and Good Good Golf are under fire for a recently deleted advertisement depicting a man pushing a woman to the ground. This video, posted and then removed on August 21, sparked criticism for its portrayal of violence against women, leading to a public apology from the brands. Experts have pointed out that media representations like this can amplify real-world issues of gender violence, and comments on social media reflect widespread anger and disappointment. Following the backlash, Good Good's decision to feature a woman in advertising for the first time has drawn further scrutiny. As repercussions continue, consumers express their disapproval, stating they may boycott products from both brands.

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Key Details
  • Controversial ad deleted after backlash on August 21
  • Depicted violence against women, prompting public outrage
  • Brands issued an apology acknowledging misalignment with values
  • First appearance of a female in Good Good's social media advertising
  • Consumers express intentions to boycott Callaway and Good Good products
Latest Updates
  • 4:15 PMYahoo SportsThat 'tone deaf' Callaway-Good Good golf club ad — and why it upset so many
What they're saying
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Unfortunately, this isn't the first time an ad has depicted something like this.

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