Callaway Golf and Good Good face backlash over controversial ad
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 4:15 PM
Last updated Aug 26, 2026

Callaway Golf and Good Good Golf are under fire for a recently deleted advertisement depicting a man pushing a woman to the ground. This video, posted and then removed on August 21, sparked criticism for its portrayal of violence against women, leading to a public apology from the brands. Experts have pointed out that media representations like this can amplify real-world issues of gender violence, and comments on social media reflect widespread anger and disappointment. Following the backlash, Good Good's decision to feature a woman in advertising for the first time has drawn further scrutiny. As repercussions continue, consumers express their disapproval, stating they may boycott products from both brands.
- •Controversial ad deleted after backlash on August 21
- •Depicted violence against women, prompting public outrage
- •Brands issued an apology acknowledging misalignment with values
- •First appearance of a female in Good Good's social media advertising
- •Consumers express intentions to boycott Callaway and Good Good products
- 4:15 PMYahoo Sports — That 'tone deaf' Callaway-Good Good golf club ad — and why it upset so many
"Unfortunately, this isn't the first time an ad has depicted something like this.
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