CBF immerses clubs and federations in NFL practices in New York
Yahoo Sports • 1 min read • Latest: Jun 13, 2026, 7:58 PM
Last updated Jun 13, 2026
The CBF's international immersion program continued on June 13 in New York, focusing on NFL management and commercialization practices. Representatives from Brazilian clubs and federations engaged with NFL executives, learning about strategies for global expansion and fan engagement. This follows a prior visit to MLS headquarters. CBF officials emphasized the importance of applying these insights to enhance Brazilian football. Key lectures included one from NFL senior vice president Jon Baker. The agenda also featured insights from sports management expert Vince Gennaro of NYU.
- •CBF's immersion program includes clubs from Série A and B.
- •Meetings focused on NFL strategies and global expansion.
- •Key lecture delivered by NFL's Jon Baker about league operations.
- •Previous immersion included a visit to MLS headquarters.
- •Participation of NYU sports management expert Vince Gennaro.
- 7:58 PMYahoo Sports — CBF takes clubs and federations to NFL immersion this Saturday (13)
"The second stage of the international immersion program promoted by the CBF continued this Saturday (13) in New York, with an agenda focused on learning about the management, commercialization, and go...
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