CBS records highest PGA Tour viewership since 2006 in 2026
Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 1:30 PM
Last updated Jul 31, 2026
CBS announced that its PGA Tour broadcasts are averaging 3.5 million viewers in 2026, marking its best viewership figures at this point in the season since 2006. The final round of the 3M Championship garnered an average of 3.71 million viewers, a 100% increase from 2025, while peak viewership reached 4.87 million. Golf viewership has also seen strong ratings on other networks, with the Travelers Championship and U.S. Open attracting significant audiences. This improvement follows Nielsen's adjustment to its viewership measurement methodology last year, which has contributed to higher reported numbers across sports.
- •PGA Tour telecasts on CBS average 3.5 million viewers in 2026.
- •3M Championship's final round averaged 3.71 million viewers.
- •Travelers Championship saw 4.2 million viewers, the largest since 2002.
- •U.S. Open final round averaged 5.5 million viewers, among the best since 2013.
- •Nielsen's updated methodology has influenced reported viewer numbers.
- 1:30 PMYahoo Sports — CBS sees strongest PGA Tour viewership since 2006
"CBS is reporting its strongest PGA Tour viewership since 2006, as golf viewership continues to be strong across multiple networks in 2026. So far this year, PGA Tour telecasts on CBS are averaging 3.50 million viewers, which is the network’s best figure at this point in the season in 20 years. The final round of…
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