League: NCAAM Sport: College Sports Country: United States Category: Transactions

CBS Sports launches hoopHer social media brand for women’s basketball

Yahoo Sports • 1 min read • Latest: Sep 22, 2026, 3:00 AM

Last updated Sep 22, 2026

Summary

CBS Sports has introduced a new social media brand called "hoopHer," dedicated to women’s basketball. This initiative aims to capture the growing interest in the women’s game, as both the WNBA and women’s college basketball have seen increased viewership. hoopHer will operate across various platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and Threads. The launch coincides with the start of the WNBA playoffs this weekend and the upcoming college basketball season. The brand's first content features highlights and interviews, highlighting prominent figures like Lisa Leslie and Jenny Dell.

Source Links

Yahoo Sports

Key Details

•hoopHer covers women’s basketball across social media platforms
•Launch coincides with WNBA playoffs starting this weekend
•Features highlights and interviews with basketball icons

Latest Updates

3:00 AMYahoo Sports — CBS Sports announces new hoopHer social media vertical to cover women’s basketball

What they're saying

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The country’s collective interest in women’s basketball has grown exponentially over the past few years, with both the WNBA and women’s college basketball bringing in more eyeballs than ever before. CBS Sports is looking to capitalize on that interest, launching a new social media brand entitled “hoopHer” to cover all things women’s basketball. The brand…
— Yahoo Sports

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