Challenger tennis brands gain visibility among players at the US Open

Emerging apparel and footwear companies are securing increased exposure during the US Open as individual players continue to advance in the tournament. Mariano Navone competed in a five-set match at Arthur Ashe Stadium while wearing Joma footwear and apparel. Separately, Leylah Fernandez debuted the Vie Artlétique tennis shoe during her opening round appearance, which she won in straight sets to advance. These brands are finding opportunities to compete for athlete endorsements against established industry leaders like Nike and Adidas. The current field remains open, providing these companies a platform to showcase their performance-driven gear on a global stage. Athletes and their representatives continue to integrate these smaller labels into professional on-court kits throughout the tournament.

• 5:25 PMYahoo Sports — How Tennis Challenger Brands Joma, Vie Artlétique and Yonex Are Serving Up New Energy at the US Open