Charles Leclerc surpasses Lewis Hamilton in marketability rankings

Motorsport.com • 1 min read • Latest: Nov 11, 2026, 9:14 PM

Last updated Nov 11, 2026

Charles Leclerc surpasses Lewis Hamilton in marketability rankings
Summary

In the latest SportsPro rankings, Charles Leclerc has moved ahead of Lewis Hamilton, who has dropped from first to 22nd position. The rankings are based on data from NorthStar Solutions Group and reflect trends in sports marketing. Aryna Sabalenka, the Belarusian tennis player, is mentioned among top marketable athletes, further indicating a competitive for athlete endorsements. The report highlights shifts in athlete visibility and marketability in 2026, underscoring the evolving dynamics within sports endorsements.

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By the Numbers
  • •Lewis Hamilton is now ranked 22nd in marketability.
  • •Charles Leclerc has surpassed Hamilton in the rankings.
  • •The rankings are generated by SportsPro and NorthStar Solutions Group.
  • •Aryna Sabalenka is also recognized in the top marketable athletes.
Latest Updates
  • 9:14 PMMotorsport.com — Lewis Hamilton loses most marketable athlete crown as Charles Leclerc moves ahead
What they're saying
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Lewis Hamilton has lost his place at the top of sport's marketability rankings, and has slipped behind his own Ferrari team-mate too. The seven-time world champion topped SportsPro's annual list of the 50 Most Marketable Athletes last year, but has dropped to 22nd in the 2026 edition, which was created with data from NorthStar Solutions Group. Aryna Sabalenka, the Belarusian tennis star ...Keep reading

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